The largest European crypto exchange WhiteBIT continues its cooperation with the national football team of Ukraine. Within the new three-year agreement, WhiteBIT receives the status of a title sponsor and places its logo on the training uniform of the national team.

This seals the strategic integration of the brand into the daily activities of the blue-yellow team and ensures an unbroken connection between WhiteBIT and the identity of the main country’s team during preparation for matches, open trainings, and in all media content on the way to the 2026 World Cup.

For WhiteBIT and UEFA, this cooperation goes beyond traditional sponsorship — it is a union of national spirit and advanced technologies. Over previous years, partners have already shown that Ukrainian fans are one of the most progressive in the world. The introduction of paying tickets for home matches of the national team in cryptocurrency has become a successful experience, confirming the readiness and interest of the fan community in modern Web3 solutions.

During the upcoming three-year stage, both parties plan to:

• strengthen brand presence (integrating WhiteBIT logo as title sponsor in official team equipment for training and preparatory camps);
• develop a digital ecosystem (continuing work on the virtual fan zone of the national team, adding new interactive activities and unique crypto-offerings for fans worldwide);
• scale payments (expanding payment options with cryptocurrency, including integration of payment solutions in the official fan shop of Ukraine’s national team);
• Web3 innovations (introducing new technological services that will make interaction between fans and the team even more modern and closer).

"Partnership with the national football team for WhiteBIT goes beyond a regular business solution — as a company with Ukrainian roots, we consider this our duty. Supporting the main team of the country is supporting all of Ukraine, as football unites millions of people both on the stadiums and in every corner. For us, it’s an honor to be the title sponsor of the national team, being represented on the training uniform and accompanying players at each stage of preparation. Our goal — to introduce technological solutions that bring fans closer to the national team, no matter where they are. We continue to invest in Ukrainian football because we believe in its unbreakable strength and our joint victories on the world stage," — stated WhiteBIT founder and CEO Volodymyr Nosov.

Ukrainian Football Association President Andriy Shevchenko highlighted the strategic importance of the cooperation: "The national team of Ukraine is a million-fan audience worldwide. Partnership with WhiteBIT — it’s a union of traditional Ukrainian football and modern digital solutions, allowing us to be closer to fans. We welcome WhiteBIT as title sponsor and are convinced that this opens new opportunities and perspectives."

The new stage of cooperation will be an important step in supporting the national team during the qualifying cycle for the 2026 World Cup. WhiteBIT remains a reliable partner to the main country’s team, uniting sport, innovations, cryptocurrencies, and constant support for Ukrainian talents.